The Times of India has the highest circulation among all English newspapers. Since this newspaper was first published from Bombay (now Mumbai), the Mumbai edition is better than the editions of the newspaper published in other cities and towns in India.
A standard weekday issue of the Times of India costs Rs 4 along with Mumbai Mirror or Economic Times or Maharashtra Times (a Marathi newspaper published by Bennett, Coleman & Co.). However, they have a promotional schemes whereby you can get Times of India + Mumbai Mirror for Rs 249 for six months (about Rs 1.5 per day). They seem to have increased their rates recently.
The newspaper usually contains 40 or more pages everyday including supplements. Bombay Times is supplied with the newspaper everyday. On Monday , they have an education related supplement – Education Times, on Tuesdays a personal finance supplement – Your Money, on Wednesday a career related supplement- Times Ascent, and on Saturdays a property supplement – Property Times. Depending on the area of Mumbai in which you reside, they also have local news supplements and local real estate supplements. On Sundays they have a supplement on health – Times Wellness.
Like most of the Indian media , Times of India gives a lot of coverage to Indian celebrities (mostly film stars), cricketers, NRIs, MBAs and propagate the myth of India as an “IT Superpower” . Since Times of India is the most popular newspaper in Mumbai, all major companies advertise their offers in the newspaper, so subscribers have no option but purchase it.
2 Responses
November 13th, 2008 at 7:16 am
Pl tell me if the subsciption scheme is still on.
June 5th, 2009 at 2:31 pm
As mentioned above i want to know what are the current charges of the given promotional strategy of Times of India as the concerned person from the Times of India took Rs 475/- instead of Rs 249/-as it is stated above.
please reply
Regards,
Ashish
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