A standard weekday issue of  the Times of  India costs Rs 4 along with Mumbai Mirror or Economic Times or Maharashtra Times (a Marathi newspaper published by Bennett, Coleman & Co.). However, they have a promotional schemes whereby you can get Times of India + Mumbai Mirror for Rs 249 for six months (about Rs 1.5 per day). They seem to have increased their rates recently.

The newspaper usually contains 40 or more pages everyday including supplements. Bombay Times is supplied with the newspaper everyday. On Monday , they have an education  related supplement – Education Times, on Tuesdays a personal finance supplement – Your Money, on Wednesday a career related supplement- Times Ascent, and on Saturdays a property supplement – Property Times. Depending on the area of  Mumbai in which you reside, they also have local news supplements and local real estate supplements. On Sundays they have a supplement on health – Times Wellness.

Like most of  the Indian media , Times of  India gives a lot of coverage to Indian celebrities (mostly film stars), cricketers, NRIs, MBAs and propagate the myth of  India as an “IT Superpower” .  Since Times of India is the most popular newspaper in Mumbai, all major companies advertise their offers in the newspaper, so subscribers have no option but purchase it.